CNN — The Chinese burghal of Dalian has called a new architecture for a logo aimed at announcement tourism. One problem: It looks an abominable lot like Disney's.
The Dalian Culture and Tourism Agency aftermost anniversary apparent the champ of a antagonism to architecture its new logo, complimenting the "use of a few strokes" to "vividly" advertise the city's characteristics.
But Chinese internet users were quick to point out that the architecture acerb resembles the accumulated logo acclimated by Disney, which operates affair parks in China and counts the country amid its best important markets.
The architecture drew accusations of appropriation on amusing media, and the hashtag "Dalian burghal logo" was trending on China's Twitter-like Weibo platform. The architecture of the letter "D" and the dive aloft the "i" drew accurate attention.
"Isn't it antic that the tourism administration agency has never apparent the Disney logo?" One user asked on Weibo. "Do we charge an investigation? This is allegedly a absorb issue," addition said.
Disney is not the aboriginal all-around aggregation to accept its cast or logo affected in China, area trademarks are about awarded to whomever aboriginal files a affirmation with the government.
In one cloister case in 2016, basketball abundant Michael Jordan fought adjoin a Chinese accouterment aggregation whose capital logo bore a arresting affinity to the iconic Air Jordan angel acclimated on Nike products.
The affair went all the way to China's top court, which disqualified that the aggregation charge stop application Jordan's name in Chinese characters.
Jason Y. Ng, a advocate with the Hong Kong-based Progressive Lawyers Group, said the Dalian case should serve as a admonition to adopted companies about copycat behaviors in China.
"It underscores one of the perils of accomplishing business in China, which operates on a accomplished altered set of rules and scruples," he said.
In acknowledgment to the online criticism, organizers in Dalian said they were investigating the incident, while emphasizing that the logo had not been adopted for official use.
"We are awful anxious afterwards some netizens acicular out the assignment may accept been a copycat," the acclimation board said in a account on Tuesday.
"According to the acknowledgment rules, all participants should own the absorb to their submissions," it said, abacus that the champ may be bare of the appellation afterwards the investigation.
China is a big bazaar for Disney, which opened a $5.5 billion affair esplanade in Shanghai in 2016. The aggregation did not acknowledge to a appeal for animadversion on Wednesday.
— Laura He contributed to this report.
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